Friday, October 30, 2009

Gender Discrimination


While its interesting to see many advertisements drawing controversy as racial or discriminatory, this one ad seems to have gotten away with almost murder. The Sculler's ad very clearly states "The taller the girl you're with, the greater the discount you get". Its an outright insult on the girl's biological personality.

So if a guy has a not-so-tall girl with him, its the girl's fault. This has got to be one of the most gender discriminatory ads against women and surprisingly, not even a women's rights or a women's lib organization did anything about it.

What will they think of next? Bigger discounts for bigger waist sizes? Or fairer discounts for fairer skin colour?


Sudeep Dsouza said...

I completely agree with you. I saw an ad in the newspaper for sintex wall boards - basically walls made of plastic. In that ad they say that you can use this to construct on your roof another floor using this and you do not need permission because it is not made of cement. What is interesting here is that circumventing the law is the selling point of this product. What lengths people go, to be able to sell something.

I have also heard that if there is any food ad that is claiming to provide great benefits has to have proof from a recognised laboratory to show that the benefit is possible. If not the company is liable to pay a fine of 10 lakh rupees. So maybe we are making a start. Who knows with the legal system in India how effective will these be.

Unknown said...

Shunks, VJ here. Been a few centuries. Drop me a line at chittaranjan2k7 (at) gmail (dot) com